I’m not sure I’ve ever mentioned this before, but my parents work in fashion. They travelled the world for their jobs, accompanying fashion buyers, attending meetings and trade shows – my favourite part! I LOVED the trade shows – I’d beg them to take me along, even though I was little and got tired of all the walking and talking pretty quickly!
We visited Pure London every year and I would ogle the hundreds of rails of pretty clothing that I was desperate to own… I’d also keep an eye out for the sweets – each stand would generally have a little sweet treat for the guests and that was a huge highlight!
So when Pure London approached me to work with them for the 2017 show, I was really delighted. I was to speak on a panel about bloggers, brands and how exactly they should work together, alongside two other industry experts.
I loved my time on stage – it was great to be able to share all my experiences from my years in the industry, and the audience had some great questions. A few even came up to me at the end and told me they loved my blog – that felt so special!
After speaking, I managed to have a roam around and check out all the brands on display. A few of my favourites including Scream Pretty jewellery, who have a really gorgeous pair of earrings (see above), Compania Fantastica (see second snap below) with some lovely, quirky designs and Georgette (see below) with some seriously stand-out dresses. I wanted to shop there and then!!
I loved spending the day there – let’s hope they invite me back next year! xx
I worked with Pure London on this post, a brand I love and hope you will too!