Talking all things fashion, brands and bloggers at the Pure London Show

I’m not sure I’ve ever mentioned this before, but my parents work in fashion. They travelled the world for their jobs, accompanying fashion buyers, attending meetings and trade shows – my favourite part! I LOVED the trade shows – I’d beg them to take me along, even though I was little and got tired of all the walking and talking pretty quickly!

We visited Pure London every year and I would ogle the hundreds of rails of pretty clothing that I was desperate to own… I’d also keep an eye out for the sweets – each stand would generally have a little sweet treat for the guests and that was a huge highlight!


So when Pure London approached me to work with them for the 2017 show, I was really delighted. I was to speak on a panel about bloggers, brands and how exactly they should work together, alongside two other industry experts.

I loved my time on stage – it was great to be able to share all my experiences from my years in the industry, and the audience had some great questions. A few even came up to me at the end and told me they loved my blog – that felt so special!

After speaking, I managed to have a roam around and check out all the brands on display. A few of my favourites including Scream Pretty jewellery, who have a really gorgeous pair of earrings (see above), Compania Fantastica (see second snap below) with some lovely, quirky designs and Georgette (see below) with some seriously stand-out dresses. I wanted to shop there and then!!

I loved spending the day there – let’s hope they invite me back next year! xx

I worked with Pure London on this post, a brand I love and hope you will too!